Over the past decade, e-commerce has grown from ~4% of total US retail spending to ~15% with no signs of slowing down. In an area with so much growth potential, e-commerce companies have fierce competition. Companies like Amazon, Shopify, and Square are constantly innovating in order to gain more market share. As such, e-commerce tools, plugins, platforms, APIs, and frameworks keep evolving in the quest to please marketers, developers, and consumers.
Amidst all this innovation, there are five important ways that e-commerce companies are supercharging their websites. These include adopting technologies and web development patterns like server-side rendering (SSR), progressive web apps (PWAs), content delivery networks (CDNs), dev tools like React/GraphQL, and the headless e-commerce pattern (which decouples the back-end CMS with the front-end presentation).
Download the ebook to learn more about these trends and how e-commerce companies are supercharging their website performance to generate more leads, delight shoppers, improve security, and increase ROI.