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Community Plugin
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A lightweight & feature-rich Gatsby plugin to easily add Segment JS snippet to your site.


Packed with features:

  • use multiple write keys (one for prod env, another optional one for dev)
  • disable page view tracking (just in case you want to add it later manually)
  • up to date (Segment snippet 4.1.0)


  • NPM: $ npm install --save gatsby-plugin-segment-js
  • YARN: $ yarn add gatsby-plugin-segment-js

How to use


In your gatsby-config.js file:

plugins: [
    resolve: `gatsby-plugin-segment-js`,
    options: {
      // your segment write key for your production environment
      // when process.env.NODE_ENV === 'production'
      // required; non-empty string

      // if you have a development env for your segment account, paste that key here
      // when process.env.NODE_ENV === 'development'
      // optional; non-empty string
      devKey: `SEGMENT_DEV_WRITE_KEY`,

      // boolean (defaults to false) on whether you want
      // to include analytics.page() automatically
      // if false, see below on how to track pageviews manually
      trackPage: false,
      // If you need to proxy events through a custom endpoint,
      // add a `host` property (defaults to https://cdn.segment.io)
      // Segment docs:
      //   - https://segment.com/docs/guides/sources/custom-domains
      //   - https://segment.com/docs/sources/website/analytics.js/#proxy
      host: `https://override-segment-endpoint`,

      // boolean (defaults to false); whether to delay load Segment
      // ADVANCED FEATURE: only use if you leverage client-side routing (ie, Gatsby <Link>)
      // This feature will force Segment to load _after_ either a page routing change
      // or user scroll, whichever comes first. This delay time is controlled by
      // `delayLoadTime` setting. This feature is used to help improve your website's
      // TTI (for SEO, UX, etc).  See links below for more info.
      // NOTE: But if you are using server-side routing and enable this feature,
      // Segment will never load (because although client-side routing does not do
      // a full page refresh, server-side routing does, thereby preventing Segment
      // from ever loading).
      // See here for more context:
      // GIF: https://github.com/benjaminhoffman/gatsby-plugin-segment-js/pull/19#issuecomment-559569483
      // TTI: https://github.com/GoogleChrome/lighthouse/blob/master/docs/scoring.md#performance
      // Problem/solution: https://marketingexamples.com/seo/performance
      delayLoad: false,

      // number (default to 1000); time to wait after scroll or route change
      // To be used when `delayLoad` is set to `true`
      delayLoadTime: 1000

Track Events

If you want to track events, you simply invoke Segment as normal in your React components — (window.analytics.track('Event Name', {...}) — and you should see the events within your Segment debugger! For example, if you wanted to track events on a click, it may look something like this:

class IndexPage extends React.Component {
    _handleClick() {
        window.analytics.track("Track Event Fired", {
            userId: user.id,
            gender: 'male',
            age: 33,
    render() {
        return (
                <Link onClick={this._handleClick} to="/">
                    Click here
                </Link>{" "}
                to see a track event

Track Pageviews

If you want to track pageviews automatically, set trackPage to true in your gatsby-config.js file. What we mean by “automatically” is that whenever there is a route change, we leverage Gatsby’s onRouteUpdate API in the gatsby-browser.js file (link) to invoke window.analytics.page() on each route change. But if you want to pass in properties along with the pageview call (ie, it’s common to see folks pass in some user or account data with each page call), then you’ll have to set trackPage: false and call it yourself in your gatsby-browser.js file, like this:

// gatsby-browser.js
exports.onRouteUpdate = () => {
  window.analytics && window.analytics.page();
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